How to Build a Successful CPG Brand with Sandro Roco, Founder & CEO at Sanzo

Sandro Roco, the Founder and CEO of Sanzo, an Asian-inspired sparkling water company on a mission to bridge cultures by connecting people to authentic flavors, joined me in episode 289 of the Just Go Grind Podcast.

Sanzo uses real fruit, not "natural flavors," and has no added sugar. Sandro, a Queens-born Filipino American, was walking through a popular Asian supermarket in Manhattan’s Koreatown when he noticed a huge gap between the modern, clean labels of the new-age “American” beverage brands and the preservative- and sugar-laden labels of the legacy Asian brands. His goal was simple: celebrate high-quality Asian flavors that for decades have been masked by added sugars, artificial flavors, and preservatives.

Learn more about Sanzo:
https://drinksanzo.com/

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Who am I?

Hey! I'm Justin :) Based in Los Angeles, I’m the Director of Marketing & Community at Vitalize Venture Group, host a podcast called Just Go Grind interviewing founders and investors, write a weekly newsletter sharing the best ideas and insights I’ve discovered, and write articles on business and life.

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