Mithun Sacheti on building CaratLane and solving for trust | Karthik Reddy

Diamonds are forever.

But in 2008, they also went online.

In our first ever video episode of the Blume Podcast, which happens to the last episode of Season 2, Karthik Reddy sat down with Mithun Sacheti, the CEO of CaratLane who spilled some gems on the glitzy yet laborious world of being a D2C jewellery brand.

In a traditionally ‘low-trust’ society like India, Mithun and his team went from his early days selling jewellery with the family-owned Jaipur Gems to becoming an indispensable part of the Titan group.

The journey has is fair share of ups and downs, including a riveting conversation with Rakesh Jhunjhunwala, the topsy-turvy process of raising capital, and solving for trust through brand-building.

00:00 Episode Preview
00:44 Introduction
02:27 The Generational Aspect of the Jewelry Business
03:36 The Role of Gold in Indian Culture
05:30 Transition from Family Business to Caratlane
13:01 Importance of Capital and Overcoming Initial Hurdles
17:01 Failed Deal with Titan and its Aftermath
21:27 Co-founder Chemistry and Role of Mentorship
25:33 Influence of Mr. Jhunjhunwala and Growth of Gross Margins
33:02 Discussing Business Strategies and Challenges
34:02 Expansion Journey
37:27 Experience of Raising Capital
39:59 Partnership with Tata and its Impact
41:27 Future Growth Potential and Strategy
43:03 Role of Culture and Team in Business Growth
50:39 Influence of City and Culture on Business
57:55 Future Plans and Aspirations

You can find Transcripts on Blume's official website - https://blume.vc/podcasts/blume-podcast

All episodes:
https://open.spotify.com/show/227rW4E...
https://podcasts.apple.com/in/podcast...

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