Marketing Analytics Project using Machine Learning | Campaign Funnel Optimisation | Project#4

🔥 Reaching out to the Most Probable Buyers with your Marketing Campaign, using Machine Learning. Given the limited marketing budget, marketers can only reach out to a portion of the total target audience. But, what if they can segregate their entire target audience on the basis of their probability of buying. In that case, they may target the most probable buyers only and save the money they would have otherwise wasted on the ones with low probability of buying.

This is precisely how analytics-enablement can help any marketing function to maximise business revenue and optimize their marketing funnel by smartly allocating their funds, at scale.

In this video, we dive into the world of marketing analytics and show you how to use machine learning to optimize your campaign funnel and improve your lead-to-sale conversion. We cover the basics of marketing analytics and explain how to use data to make informed decisions about your marketing strategy. Whether you are a marketing professional or a data scientist, this video is for you.

Happy learning!

🔥 Sections

00:00 Introduction
01:30 Understanding the Problem
05:29 Client's Business Case
08:17 Solutioning Intuition
10:00 Logistic Regression Intuition
11:52 ML Model Building
20:44 Decile Methodology
32:31 Solution Delivery to Client

🔥 Resources

Google drive link:
https://drive.google.com/drive/folder...

Getting started with Google Colab:    • Get started with Google Colab | How t...  

Label Encoder: https://www.analyticsvidhya.com/blog/...


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