What Are The Different Types Of Podcast Sponsorships?

What are the different types of podcast sponsorships that you can have?

Today I want to share a clip from a podcast that I did with my co-worker, colleague and friend, Steve Moynihan.

In this clip, Steve and I discuss the different types of sponsorships you can have for your podcast, but we attack the topic from a radio account executive perspective. Steve shares his thoughts on what a real sponsorship looks like in radio, but provides ideas that podcasters can take with them to help them implement different strategies for podcasters.

In this video, we talk about something that most podcasters aren't putting into practice when it comes to sponsorships and that's something called "integration" of sponsorships.

"Integration" seems to have multi-meaning in the world of sponsorships. You will see how Steve parses out the elements of sponsorship integration and what it takes to acquire his on sponsors for the radio station.

Also, later in the video, I give you a live example of how I integrate a sponsorship into my own podcasts and YouTube videos.

Then I will give you some actionable tips of what you can expect when it comes to approaching a sponsor. These tips will give you an idea of what sponsors might be looking for and what you will need to do to reach their benchmarks.

Here are today's time codes:

00:00 - Intro
00:25 - Listen to my podcast, The Podcast Therapist at http://www.thepodcasattherapist.com
00:42 - Setup for today's topic
01:46 - Interview with Steve Moynihan of Hubbard Radio Broadcasting
02:30 - The components of a sponsorship
04:12 - Most popular sponsorship components
07:02 - Integration, storytelling and messaging
12:02 - Try Buzzsprout for 90 days FREE. Use this referral link and get a $20 Amazon gift card: http://shanman.tips/getbuzzsprout
12:12 - Actionable tips for approaching a sponsor
15:08 - Listen to Steve's episode on The Podcast Therapist here: https://www.theshanman.com/blog/spons...
15:14 - Grab my Audiobook, The 6 Clever Ways To Monetize a Podcast + E-Book. Use this link to get a discount on the book:
https://shanman.tips/6audiodiscount

I hope you enjoyed today's video. Let me know how you've approached sponsors to integrate with your podcast. Your comments will not only help me but those who are doing their research for getting sponsors for their own podcast.

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