Cosmetic products claims in the EU

http://www.ceway.eu
Which claims can you make for cosmetic products in the EU and which are prohibited? Which legislation regulates cosmetic product claims? What do you have to do to prove the claims that you make? This CE.way Regulatory Consultants video clip presents the requirements and guidelines regarding claims that can or can not be made for cosmetic products in the EU. It presents what the EU cosmetics regulation 1223/2009 says about cosmetic product claims, as well as the EU regulation 655/2013, which was specifically published to introduce some common criteria regarding cosmetic product clams in 2013.

Cosmetic product claims have to be in line with the definition of the cosmetic products in the EU. Cosmetic product definition in the EU is the following: "'cosmetic product' means any substance or mixture intended to be placed in contact with the external parts of the human body (epidermis, hair system, nails, lips and external genital organs) or with the teeth and the mucous membranes of the oral cavity with a view exclusively or mainly to cleaning them, perfuming them, changing their appearance, protecting them, keeping them in good condition or correcting body odours"

This means that cosmetic products should not claim that they treat or prevent diseases in human beings. Therefore words or phrases such as: cures, heals, treats, restores, prevents, clears, protects against disease, helps control the symptoms of, traditionally used for treatment of, strengthens the immune system etc. are not allowed.

As consumers should be protected from misleading claims, each claim made on the cosmetic product, except for the obvious ones (like lipstick colours your lips) or clear exaggerations, have to be substantiated.