eraging Behavioral Science to Overcome Fundraising Challenges with Piyush Tantia and Sarah Welch

Piyush Tantia, Chief Innovation Officer at ideas42, and Sarah Welch, Associate Managing Director at ideas42, join today's conversation to discuss how behavioral science principles can enhance fundraising efforts. Piyush explains ideas42's mission to tackle social challenges using behavioral science, while Sarah shares her experience managing fundraising tasks. Together, they explore strategies fundraisers can use to stay motivated, manage tasks effectively, and overcome stressors like fear and uncertainty.

The conversation delves into the concept of "ostriching" — avoiding fundraising tasks due to uncertainty or regret — and emphasizes the importance of understanding and addressing the underlying causes of fundraisers' resistance. They discuss environmental design strategies to reduce burnout, task switching, and emotional stressors, offering concrete techniques such as using sticky notes, scheduling time for tedious tasks, and reflecting on positive outcomes.

Piyush highlights the importance of excitement, passion, and storytelling in successful fundraising conversations. The conversation also explores managing communication challenges, dealing with negative emotions like shame, and designing supportive environments to foster resilience and effectiveness in fundraising.

EPISODE HIGHLIGHTS
00:19 Piyush's Background
01:27 Sarah's Background
01:54 Focus on Fundraiser Behavior
06:12 Behavioral Science Techniques in Fundraising
13:43 Understanding and Addressing Fundraiser Resistance
20:09 Environmental Factors and Behavioral Design
29:41 Storytelling and Building Relationships
38:18 Managing Email and Communication
49:50 Avoidance of Negative Emotions


And for more support with your GivingTuesday and End-of-Year Fundraising, check out my Power Partners Formula and register for a FREE masterclass here → https://malloryerickson.com/free/

Subscribe for more FREE tips on how to raise more money for your nonprofit. / @malloryerickson7946

✨ ABOUT MALLORY✨

Recognized in read-write, Forbes, Entrepreneur Magazine, and Inc. for her energizing and innovative fundraising strategy and training, Mallory Erickson will revolutionize the way you show up as a nonprofit leader and fundraiser. She is a certified executive coach and fundraising consultant that specializes in helping social impact fundraisers apply life-changing scientific research and personal development frameworks to their fundraising work. Mallory Erickson’s brave, bold, and innovative framework (the Power Partners Formula™️) teaches nonprofit fundraisers to raise more from the right funders so they can stop hounding people for money. Fundraising doesn’t have to be uncomfortable when it is built around a mutually beneficial framework and authentic partnership.

WORK WITH MALLORY

⚡️ FREE Webinar on how to Raise More From the Right Funders WITHOUT Hounding them - https://malloryerickson.com/workshop/

1️⃣ Learn about the Power Partners Formula™️ - https://malloryerickson.com/power-par...

2️⃣ Work with Mallory 1:1 as an Executive Coach, Fundraising Consultant, and Facilitator - https://malloryerickson.com/executive...

🙋🏻‍♀️ Find me on:
Instagram: / _malloryerickson
LinkedIn: / mallory-erickson-bressler
Facebook: / malloryericksoncoach
My website: https://malloryerickson.com/

🎙 Follow my podcast: What the Fundraising at:
Instagram: / _malloryerickson
Facebook: / whatthefundraising
Website: https://malloryerickson.com/podcast
Apple Podcasts: https://podcasts.apple.com/us/podcast...