Скачать или смотреть Navigating generative AI's impact on marketing with Ryan Pollock

How do you adapt to marketing and search when generative AI is changing the game?



In this episode, we dive into the opportunities and challenges facing marketers in the age of AI with Ryan Pollock, marketing expert.



He provides unique insights on how tools like ChatGPT threaten Google's ad model by reducing clicks. We discuss the shift away from Google searches toward AI assistants for queries.



Ryan explains why thoughtful, authoritative content is still critical for establishing trust.



Other topics include:




• Tactics for using AI to enhance marketing


• Optimizing for AI content vs. search


• The rise of subscriptions over ads


• Ranking in AI responses,


• The disruptive force of TikTok









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