Abraham Maslow and the Hierarchy of Needs - Content Model of Motivation

Abraham Maslow' Hierarchy of Needs is possibly the best known model of motivation. As a motivation theory, the hierarchy of needs is useful, but probably over-used.

Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ

But, it's an important motivation model to know and understand, so, we'll go through it in this video.

Watching this video is worth 3 Management Courses CPD Points*.
(See below for more details)

This video is part of course module number 3.7.2
Program 3: Managing and Leading Individuals
Course 7: Motivation
Section 2: Process Models of Motivation

Primary videos that precede this video include:
Introduction to Motivation    • Introduction to Motivation: Key Quest...  
The Fundamentals of Motivation    • The Fundamentals of Motivation - Moti...  
The Main Process Models of Motivation
Elton Mayo and the Hawthorne Experiment    • Elton Mayo and the Hawthorne Experime...  
Victor Vroom and Expectancy Theory    • What is Victor Vroom's Expectancy The...  
John Stacy Adams and Equity Theory    • What is John Stacy Adams' Equity Theo...  
Douglas McGregor and Theory X & Theory Y    • What are Douglas McGregor's Theory X ...  

Primary videos that follow this video include:
Content (or needs) Models of Motivation
Abraham Maslow and The Hierarchy of Needs    • Abraham Maslow and the Hierarchy of N...  
Clayton Alderfer and ERG Theory    • Clayton Alderfer and ERG Theory - Con...  
Frederick Herzberg and Two Factor Theory    • Frederick Herzberg and the Two-factor...  
David McClelland and Three Motivational Needs Theory    • David McClelland and Three Motivation...  

LESSON NOTES
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Abraham Maslow was a humanist psychologist. His hierarchy of needs model is very much consistent with Douglas McGregor's Theory Y (so do take a look at that video if you've not seen it:    • What are Douglas McGregor's Theory X ...  ).

Maslow suggested we have a set of needs that he arranged in a hierarchy from the most basic biological needs up to the need to be the best person we can be - which he called 'self-actualization'. In the video we use a five-level version of his hierarchy of needs:
Physiological needs
Safety and security needs
Social and belonging needs
Esteem needs - esteem of others and self-esteem
Self-actualization

There are issues, which we discuss, with this model. But, later theories do hark back to this one.

RECOMMENDED EXERCISE
======================
1. If you have not yet watched our video on Douglas McGregor's Theory X and Theory Y, please do so. (1 MC CPD Point)
2. How does this video relate to the McGregor video? (1 MC CPD Point)
3. How well does Maslow'shierarchy of needs fit with your own personal sense of what motivates you? What works well for you - and what issues do you have with the model? (2 MC CPD Points)
4. Now think about how well this model seems to account for the behaviors of the people who work for and with you. Reflect on what your own experiences and make notes in your journal, notebook, or workbook. (2 MC CPD Points)
5. As a manager, how can you use your understanding of Maslow's hierarchy of needs to help ensure your colleagues and team members remain well-motivated? Make notes in your journal, notebook, or workbook. (2 MC CPD Points)

DOWNLOADS
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Free Resources
CPD Tools - https://gum.co/MC-CPD
Paid resources
Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
Motivation Graphics Pack: https://managementcourses.gumroad.com... ($2)

RECOMMENDED READING
=====================
Get the Kindle eBook that accompanies the course, for just $2.99 (or local equivalent): https://geni.us/dAPQ

For a solid introduction to motivation:
HBR Guide to Motivating People https://geni.us/sO2IKgn

The best of modern thinking on motivation, in accessible business books. These are all modern classics:
Drive: The Surprising Truth About What Motivates Us https://geni.us/uq3EBO
Start With Why: How Great Leaders Inspire Everyone To Take Action https://geni.us/vjErAN
Lead, Motivate, Engage: How to INSPIRE Your Team to Win at Work https://geni.us/ABkZEx
Multipliers, Revised and Updated: How the Best Leaders Make Everyone Smart https://geni.us/E39I
Payoff: The Hidden Logic That Shapes Our Motivations https://geni.us/uMaP
The Progress Principle: Using Small Wins to Ignite Joy, Engagement, and Creativity at Work https://geni.us/tiEkeH

Management Courses Continuing Professional Development (CPD) Points
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You can record your Management Courses CPD points on our free, downloadable CPD record log.
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Each video has two levels of MC CPD points. For this video:
If you simply watched the video, record 3 MC CPD points
If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
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Links to our book recommendations are affiliated through Amazon