Strategic partnerships 101, how to manage new partnerships

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80% of leaders search for strategic partnerships – but why do only 65% find successful ones? Use our Strategic Partnership deck to form mutually beneficial relationships that elevate growth. Learn best practices to innovate across a partnership lifecycle. Assess partnership potential and weigh benefits versus risk. Most importantly, avoid failures and build partnerships that last for sustained impact.

Track a partnership’s activity progress and develop outcome-based measures for success.

Potential risk association identifies and calculates partnership value against potential exposure to risk.

An evaluation matrix weighs various partnership options against each other to select more organizational buy-in, better brand synergy, or acquire more customers.

According to McKinsey, most strategic partnerships fail due to the partners’ lack of focus on the areas where the most value is at risk. To succeed, partnerships need to match objectives, have effective governance, be mutually beneficial, and stay independent.

Whether an organization needs to research and find the right partner, build on an initial partnership into an ongoing relationship, or keep an existing partnership active and mutually rewarding, this deck provides a roadmap to your partnership success.