Developing a Well-Rounded Sales & Marketing Strategy

As the on-premise recovers and the digital channels continue to grow, it’s important for beverage alcohol brands to have an omnichannel sales and marketing plan as part of their route-to-market strategy. In this presentation from Bar Convent Brooklyn, David Paul Munoz, Chief Strategy Officer & Partner at Back Bar Project, describes the characteristics of a well-rounded marketing and sales strategy. Munoz emphasizes the importance of establishing objectives that create value for your brand.

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