Marketing Beverage Alcohol On-Premise vs. Off-Premise

In this presentation from Bar Convent Brooklyn, Danielle Zig, Co-Founder and CEO of Coconut Cartel, discusses the differences in marketing beverage alcohol on-premise vs. off-premise. Zig also provides some examples of how beverage alcohol brands can wisely spend their marketing dollars.

📚 Check out the full PowerPoint on The Costs of Competing in the Marketing Beverage Alcohol On-Premise vs. Off-Premise here: https://share.hsforms.com/1BWmmsbDgRT...

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00:00 Introduction
00:13 Aligning Sales & Marketing
00:29 Where to begin?
02:46 On-Premise and Off-Premise
03:15 On-Premise Marketing
06:37 Off-Premise Marketing
09:11 Million Dollar Scenarios