How One Company’s Bubble Toy Got Nominated For A Major Toy Award with Ron Weizman

The highest honor your toy can get in this industry is the Toy of the Year® (TOTY®). This award is so coveted, that just a nomination alone has been said to boost sales and recognition of the brands lucky enough to earn one. A TOTY win can trigger a flood of retailers knocking on your door, desperate to get your product on their shelves.

So what does it take to get a TOTY nomination? That’s what we’re breaking down in today’s episode.

In this episode, Ron Weizman, co-founder of South Beach Bubbles shares how a simple idea to get his kids off screens turned into a thriving toy business focused on outdoor play. Ron shares how his team turned classic bubble play into the never-before-seen Poppin Colorz line, and how it made its way to be nominated at the 2025 Toy of the Year® (TOTY®) Awards.

Ron opens up about the scientific challenges of making stain-free colored bubbles, how to stand in a crowded toy market, and why waiting for perfection isn’t always the best move for your idea.

If your eye is on a future TOTY nomination, this episode is one you can’t miss.


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🛍️ TOYS MENTIONED IN THIS VIDEO:
PoppinColorz Hydra Rechargeable 2-in-1 Color Bubbles Blaster & Water Gun - https://www.amazon.com/PoppinColorz-R...

🔗 LINKS MENTIONED IN THIS VIDEO:
🎉 PoppinColorz Hydra 2-in-1 is nominated in the Outdoor Toy of the Year Category! 🏆 Show your support by checking it out and casting your vote today! Click here:
https://toyawards.secure-platform.com...

Discover how South Beach Bubbles is making a difference by supporting amazing organizations like Autism Speaks. Visit autismspeaks.org

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