Introduction to Tracking URL | Marketing Analytics for Beginners | Part-26

In Google Analytics, tracking URLs helps businesses understand where users are coming from. They allow businesses to segregate their user traffic into groups, which helps them gain more insights.

This video gives examples explaining how tracking URLs through Google Analytics helps companies analyze their campaigns and provide information regarding the bounce rate, referrals, and more. Furthermore, it discusses how to build a URL tracker using UTM parameters, and offers tips on building an effective tracking URL. We answer questions such as: What is a tracking URL? How do tracking URLs segment traffic into groups? What are UTM parameters and how do they help with building a URL? What are the different kinds of UTM parameters? How to build a URL tracker in Google Analytics? How can URL tracking be used by marketing analysts to gain better insights?

Table of Contents:
0:00 – Introduction to tracking URLs
0:18 – How can tracking URLs provide better insights for different campaigns?
0:52 – How to create a tracking URL?
1:33 – Outro

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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