Unlocking Success in Key Account Management: Insights from Laura Cuello

What does it take to excel in key account management? Discover Laura Cuello's unique approach to client relationships and team success.

Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? In this interview, key account management expert, Laura Cuello shares practical advice for start-ups to help set up your key account management team for success.

Chapters:
00:00 Introduction
00:46 Getting started in Key Account Management
01:56 The Golden Rule of Account Management: Always be learning
03:11 Why leadership is about enabling your team's success
04:08 Getting started creating processes that drive business growth
09:08 The need for account managers to set boundaries
11:44 Why account managers must learn to say "no"
14:42 Creating career paths for small teams
20:19 How to embrace change
23:26 Mistakes account managers make
26:55 What key account management is not
29:27 Resources for account managers
31:19 Favourite piece of advice


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🔖 RESOURCES

Connect with Laura Cuello on LinkedIn:
  / laura-cuello-86360615  

Mindmeister. Mindmapping and online collaboration tool. Great for all sorts of planning activities - Grab my meeting agenda template below
https://mm.tt/1564929179?t=UArOY3EYue

Work Rules!: Insights from Inside Google That Will Transform How You Live and Lead.
https://amzn.to/3dpJgNW
Written by Laszlo Block, head of Google's People Operations, this book is a blueprint for attracting talent to your business and ensuring they succeed.

The Undoing Project: A Friendship that Changed Our Minds.
https://amzn.to/3iWcaqa
Written by Michael Lewis, this is the story of Israeli psychologists Daniel Kahneman and Amos Tversky and their ground breaking research that challenged everything we knew about how we make decisions.

Steve Jobs
https://amzn.to/2SQpGRE
Written by Walter Isaacson and based on more than 40 interviews with Steve Jobs conducted over 2 years.

Slack.
https://slack.com/intl/en-gb/
Communication and collaboration platform used as an alternative to email.

Microsoft Teams.
https://www.microsoft.com/en-gb/micro...
A teamwork hub which brings together all the tools you need: chat, threaded conversations, meetings and video conferencing, calling and content collaboration.

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I'm a key account management evangelist building simple systems that help busy key account managers get better results. I offer coaching, training and consulting, so why not grab an obligation-free call and learn more about how I can help you?

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