How to Succeed as a Key Account Manager: The 12 Tenets of Account Management with Phil Bourne

What are the 12 Tenets of Account Management? Phil Bourne shares his set of guiding principles you need to know to find success as a key account manager.

00:00 Introduction
02:24 Great account managers are born not made.
08:19 Talk to everybody, all the time, about everything.
11:54 The more you know about your customer and their business, the more successful you will be.
14:09 Play the person, not the game.
19:52 Be interested and interesting.
23:20 Always do what you say you're going to do.
27:08 It's all your fault.
29:16 Always tell the truth, or a version of the truth.
29:56 Always remember: it's show business.
31:55 If you know, talk. If you don't know, say so.
33:19 Don't ever do an important meeting alone.
36:59 Pick the battles you can win.

Everything Phil shared he learned from years in the trenches. We have a very honest conversation about the highs, lows and simple truths on being an account manager and how to set yourself up for success.

I hope you'll check out the interview and l'm sure you'll thoroughly enjoy it. And probably recognise yourself in many of the situations.

⭐

Warwick Brown
Founder | Account Manager Tips


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Read the full transcript of the interview "What are the 12 Tenets of Account Management and Why You Need to Know?"

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