Facebook Standard Events vs Custom Conversions (When to Use Each)

Need to set up events?
   • How to Set Up Facebook Standard Event...  
If you're on Shopify, it sets them for you automatically.
Need to set up Custom Conversions?
   • How to Set Up Facebook Standard Event...  

Watch this to install & fully set up a Facebook Pixel for your Shopify store:    • How to Install & Set Up a Facebook Pi...  
Watch this to install & fully set up a Facebook Pixel on WordPress:
   • Install a Facebook Pixel on WordPress...  

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If you’re running Facebook Ads, are they tracking correctly?
There’s 6 key actions you need to take for Facebook Ads to track your results more accurately after iOS 14 was released.
Watch this video to get your tracking set up correctly:
   • Full Course: Apple iOS14/15 for Faceb...  

Want to massively level up your Facebook Ad skills and results?
Watch this free 2+ hour masterclass that will make you an expert in the 10 skills that you must master to have success with Facebook Ads.
   • Facebook Ads Strategy ✅ From Beginner...  

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