Hubei Enshi's "Hundred Cities, Thousands of Shops & Stores" Joint Marketing Promotion Enters SHA

On March 20, 2024, the "Hundred Cities, Thousands of Shops and Thousands of Stores" joint marketing promotion conference hosted by Enlv Group and Elv Group came to Shanghai. According to on-site news at the promotion meeting, Shanghai Golden Age Travel Agency has a travel team of nearly 100 people that has set off for Enshi in the near future, and more travel teams will arrive in Enshi in the future.

At the promotion meeting, Enshi Tourism Promotion Officer introduced in detail the five major scenic spots including Enshi Grand Canyon 5A Scenic Area, Enshi Daqing River, Xianfeng Pingbaying National Forest Park 4A Scenic Area, Tangyahe Golden Cave 4A Scenic Area and Xinjiang Qishiyu 4A Scenic Area, as well as Scenic area transportation, hotels, travel agencies and other supporting service systems. Shanghai Longyao International Travel Service also promoted Enshi's high-quality tourism route products to the guests, focusing on the "Enshi Grand Canyon", "Enshi Daqing River", "Xianfeng Pingba Camp" and other routes. The participating tourism industry colleagues expressed their appreciation for the routes. Great interest in the product.

At the scene, Yang Zhengqiong, deputy general manager of Yiyou Hotel of Enlv Group, delivered a speech and presented the flag to Shanghai Longyao International Travel Service. At the same time, he announced the launch of the "Go to Enshi 2024" event.

Yang Zhengqiong said in his speech that Enshi and Shanghai have a long history of cultural and tourism exchanges. Enshi, as the back garden of Shanghai, attracts tourists from Shanghai with its unique beauty and charm. It is hoped that the two places will further expand their markets, complement each other's advantages, carry out more comprehensive and in-depth exchanges and cooperation, promote closer exchanges of tourism personnel between the two places, and deepen cultural integration.

In her speech, Zhuang Hongqi said that as an important channel for Shanghai tourism to "go out and welcome in", the alliance provides services for Shanghai and even all over the country. Enshi, with beautiful mountains and rivers and beautiful people, is a tourist destination worth visiting. Spring is here, and so is the spring for travel. You must go to Enshi for a walk.

The successful holding of the Shanghai station of the "Zhiga Thinks, Enshi Wants" and "2024, Start to Enshi" series of promotion activities will accelerate and further promote exchanges between the cultural tourism industry in Shanghai and Enshi and establish a deeper cooperative friendship.

2024年3月20日，恩旅集团、鄂旅股份主办的“百城千商万店”联合营销推介会走进上海。据推介会现场消息，上海金色年华旅行社已有一个近百人的旅游团队于近期出发前往恩施，后续还会有更多旅游团队陆续到达恩施。

在推介会上，恩施旅游推介官详细推介了恩施大峡谷5A景区、恩施大清江、咸丰坪坝营国家森林公园4A景区、唐崖河黄金洞4A景区和新疆怪石峪4A景区等五大景区，以及景区交通、酒店、旅行社等配套服务体系。上海珑耀国际旅行社还向参会嘉宾重点推介了恩施的精品旅游线路产品，重点推介了“恩施大峡谷”“恩施大清江”“咸丰坪坝营”等线路，参会旅游界同行表达了对线路产品极大兴趣。

现场，恩旅集团怡游酒店副总经理杨正琼致辞并向上海珑耀国际旅行社授旗，同时宣布“直尕思得 恩施要得 2024 向恩施出发”活动启动。

杨正琼致辞时表示，恩施和上海两地文化旅游往来已久，恩施作为上海的后花园，以其独特的美丽与魅力，吸引着上海的游客。希望两地进一步拓宽市场，优势互补，开展更多更全更深入的交流合作，促进两地旅游人员往来更加密切，文化交融更加深厚。

庄红旗致辞时表示，联盟作为上海旅游“走出去，迎进来”的重要渠道，为上海乃至全国各地做服务。恩施，山美水美人更美，是一个值得一去的旅游目的地。春天来了，旅游的春天也来了，一定要去恩施走一走。

此次“直尕思得，恩施要得”“2024，向恩施出发”系列推介活动上海站的成功举办，将加速进一步促进上海、恩施两地文化旅游业界的交流，建立更加深厚的合作情谊。