Why Naomi Osaka Is The Most Marketable Athlete in The World

Naomi Osaka was crowned the world's most marketable athlete in 2019. That is especially remarkable, because those rankings are usually dominated by men. LeBron James, Cristiano Ronaldo, Roger Federer, Usain Bolt. The biggest superstars are historically almost always Men. And they have the biggest paychecks.
But this is about to change and Naomi Osaka is likely to be at the forefront of that transition.

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⏱ Timestamps
00:00 What makes a marketable athlete?
01:37 Athletic Success
03:38 Brand & Endorsements
07:45 Osaka's Investments
09:02 Conclusion

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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