Beyond the Brew: How

Join us for an insightful discussion on the ever-changing landscape of #coffee in India. From its humble beginnings as a simple wake-up call to its current status as a lifestyle accessory, #coffee has undergone a remarkable transformation.

In this episode, we explore the various phases of #coffee that have swept through India, from the novelty phase to the cultural phenomenon it is today. We delve into the science of #coffee, the rise of specialty #coffee brands, and the growing trend of crafting #coffee experiences at home.

Our expert guests discussed the different waves of #coffee, from craftsmanship to the latest Gen Z obsession. Discover how brands like 3rd Wave, Sleepy Owl, and #Nescafe are adapting to these trends. We also talk about Nescafe's role in shaping #coffee culture and how their campaigns could evolve to remain relevant for the next generation.

Key Points:
1. Evolution of #Coffee Waves
2. #Coffee and #GenZ Obsession
3. Nescafe’s Role & Challenges
4. Functional #Coffee Trends
5. Personalization & Segmentation

These points summarize the conversation while providing valuable insights on #coffee culture, market trends, and brand strategies.
Don’t miss out on the valuable marketing insights from this conversation!

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