How To Differentiate Your Brand: Brand Differentiation Strategies for Business Success

Differentiation brand is everything in business. Many companies are drowning in a “sea of sameness” where they look the same, act the same and offer the same types of products and services. There is a famous quote, “Different is better than better.” You have to start by having an intimate understanding of your competition and how and what they are doing. It’s the first step in knowing how to differentiate your brand so you can own more of the market.

Competitive Audit Video:
   • How To Do a Competitive Audit: Audit ...  

Here is the link to the FREE Competitive Audit Worksheet .pdf:
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This video is targeted to my channel’s audience of entrepreneurs, designers, creative professionals and anyone interested in brand strategy, business planning, design, trend, marketing and communications.
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Philip VanDusen is the founder of Verhaal Brand Design, a brand strategy and design agency in the New York City metro area. He is an accomplished creative executive and expert in brand strategy, graphic design, marketing and creative management. Philip gives design, branding, marketing, career and business advice to creative professionals, entrepreneurs and companies on how to build successful brands for themselves or for the clients they serve.
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RECOMMENDED BOOKS TO HELP YOU BUILD YOUR BRAND AND CREATIVE PRACTICE:
“Change By Design”, Tim Brown http://amzn.to/2mTFDrz
"Imagine: How Creativity Works", Jonah Lehrer http://amzn.to/2mJpQe9
“Free Agent Nation” by Daniel Pink http://amzn.to/2mWlbpR
“Orbiting the Giant Hairball” by Gordon MacKenzie http://amzn.to/2noTnIL
“Rules of the Red Rubber Ball: Find and Sustain Your Life’s Work” by Kevin Carroll http://amzn.to/2moisCu
The 22 Immutable Laws of Branding, Al Ries + Laura Ries http://amzn.to/2noZGwd
“Change By Design”, by Tim Brown http://amzn.to/2uaXYjX
"How To" by Michael Beirut http://amzn.to/2u9lnnh
“The Brand Gap” by Marty Neumeier http://amzn.to/2CAbYZk
“Good Design Is A Tough Job” by Kirsten Dietz, Jochen Rädeker http://amzn.to/2CAIH0r
“The Art of Innovation” by Tom Kelley http://amzn.to/2wtAevL
“The Edge: 50 Tips from Brands That Lead” by Allen Adamson http://amzn.to/2Ef6fse
“Art + Design” by Rex Ray http://amzn.to/2yLMRRT
“Crush It” by Gary Vayerchuk http://amzn.to/2eYdfPO
“Expert Secrets” by Russel Brunson http://amzn.to/2zEDOBT
“Shift Ahead” by Allen Adamson + Joel Steckel - http://amzn.to/2xLrEX4
“See You at the Top” by Zig Ziglar http://amzn.to/2hBcdhw
“7 Rules You Were Born to Break” by Rick Lewis http://amzn.to/2zHmTSt
“Flow: The Psychology of Optimal Experience” by Mihaly Csikszentmihalyi http://amzn.to/2BhBEK
“Steal Like an Artist: 10 Things Nobody Told You About Being Creative” by Austin Kleon http://amzn.to/2z5iRA0
“Contagious: Why Things Catch On” by Jonah Berger http://amzn.to/2zwgnuG
“Real Artists Don't Starve” by Jeff Goins http://amzn.to/2Agm2bM


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