How to think about building a marketing measurement plan

Описание к видео How to think about building a marketing measurement plan

Karen Stocks, managing director of global measurement solutions at Google, explains the importance of customer privacy in measurement and how to build a holistic marketing measurement plan.

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Time stamps:
0:00 Intro
0:15 How a marketing measurement can help
0:41 Why privacy is key to measurement
1:21 Pillar 1: First-party data
1:45 Pillar 2: Cross-platform tools
2:16 Pillar 3: Transparency
3:13 Pillar 4: Model data
3:35 Pillar 5: Cloud-based solution
4:09 Recap
4:32 Final take-away

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