Everything You Need to Know About Greenwashing

Is that 'green' product actually environmentally friendly? Here's the scoop on greenwashing and how you can spot it.
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Greenwashing is a form of misleading marketing that makes you, the consumer, believe companies are doing more to protect the environment than they actually are. Companies like Nestle, Shell, BMW, and General Electric have all been accused of greenwashing over the past 20 years.

47% of American consumers are willing to pay more for sustainable products, according to a 2019 survey. So how do you look for red flags? Be a skeptic, look for certified eco-labels, and do your research.

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