Personalising with Marketing Cloud Personalisation (Interaction Studio) part 2 - the case study

Описание к видео Personalising with Marketing Cloud Personalisation (Interaction Studio) part 2 - the case study

In this Salesforce Marketing Cloud Developers Group Marketing Cloud Personalisation (MCP / Interaction Studio) event Chris Charalambous, Josefin Hellqvist, George Lahoud and Cathie Huang recapped on what is MCP, doing a deep diving into what makes for good data architecture, along with considerations for how to design a site map categories and then exploring a popular ecommerce use case with Q&A.

This is a followup event by popular demand to our event earlier in the year where Chris and Josefin presented to the Salesforce Marketing Cloud Developers Group how to do real-time personalisation with Marketing Cloud Interaction Studio.

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