How to Audit an Amazon PPC Account

How to Audit an Amazon PPC Account

Episode 56

Get our FREE Amazon PPC bid optimizer: https://adlabs.app/

Join our FREE Discord community of Amazon PPC managers:   / discord  

Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/

Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
----------

CHAPTERS:

00:00 – Introduction
00:45 – Title Card
01:10 – A rant against a 3rd grader’s homework
01:21 – How to properly audit an Amazon PPC account in a 11-step framework
01:50 – Why this matters? Importance and why you should listen to us.
05:41 – Past year’s stats
06:21 – Audit process and the close rate
07:58 – Fun fact
09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9
10:10 – AdLabs Campaign Audit Checklist
10:37 – Rundown of the 11-step framework
12:50 – Account audit slide deck and how to use it
17:07 – Slide deck giveaway
18:20 – Product level efficiency levels or overall ad investment levels
21:36 – Drop comments below for more in-depth episodes.
22:06 – Placements
25:53 – Bid Management
29:19 – Search Term Reports
30:16 – Separating Tactic Allocations
31:45 – Campaign Structure
35:31 – Targeting Mix
36:48 – Budget Management
38:28 – Use of Ad Types
41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/
41:49 – Dayparting Opportunities
43:00 – Listing Optimization
45:56 – On a final note

🔗Connect with Stephen & Andrew:

Stephen:
Andrew:   / andrewbailiff  

🎙️Follow That Amazon Ads Podcast:

LinkedIn:   / that-amazon-ads-podcast  
Spotify: https://podcasters.spotify.com/pod/sh...
YouTube:    / @thatamazonadspodcast  

👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.

Stay tuned for the next episode, next week, same place!

#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness