Differentiation and Positioning | Principles of Marketing

In this video, we discuss Positioning and Differentiation. In principles of marketing, Positioning is arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of the target customers. Differentiation means differentiating the market offering to create superior customer value.

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Time Stamps:
0:00 Start
0:30 Differentiation Definition
0:37 Positioning Definition
1:35 Customer Driven Marketing Strategy Steps
3:00 Product Proposition
4:13 Differentiation Steps
4:29 Competitive Advantage
6:35 Value Proposition

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