What Is Brand Repositioning (+ Top Strategy Examples)

Learn what brand repositioning is in marketing with top brand strategy examples.

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About This Video:
By the end of this video you’ll understand what a brand repositioning strategy is and why it;’s so important.

First we’ll answer the question “What is brand repositioning” with a definition and explanation.

Next, we’ll discuss why brand repositioning is so important as well as the advantages and disadvantages to this strategy.

Next we’ll look at some of the most successful brand repositioning strategies including taco bell, old spice and mailchimp.

0:00 What Is Brand Repositioning (+ Top Strategy Examples)
1:24 What Is Repositioning? (A Definition)
2:00 Why Repositioning Is An Important Option?
2:56 Advantages Of Repositioning
3:08 Advantage #1: Refocused Target Audience
3:41 Advantage #2: Enchanced Competitive Advantage
4:07 Advantage #3: A Fresh Perception
4:38 Disadvantage Of Repositioning
4:54 Disadvantage #1: Repositioning Can Be Expensive
5:28 Disadvantage #2: Alienating Existing Customers
6:07 Disadvantage #3: Risking Brand Equity
7:00 Example #1: Taco Bell
8:03 Example #2: Old Spice
9:21 Example #3: MailChimp

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