How to Use Search Query Report to Improve Your Amazon Listing Conversion Rate

Amazon sellers used to analyze certain data points to evaluate new product ideas with search volume or sales volume but it is not enough anymore since Amazon started to share more data.

In this video, Daniel Fernandez shows how to validate Amazon product ideas and analyze demand by calculating competitors' conversion rates for specific keywords by using different Amazon Brand Analytics data points.

He explains why sellers should analyze the search frequency rank, clicks and conversions share and use the Amazon Search Query Performance report that gives full sales funnel information about products: search volume, organic impressions, organic clicks, organic add to cart, and organic purchases.
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🔶 Topics covered in the video:

➤ 00:00 Amazon Search Query Performance report to validate a product idea
➤ 00:40 Daniel Fernandez
➤ 02:20 Agenda
➤ 03:14 The problem with Amazon
➤ 05:17 What are the demand indicators?
➤ 09:22 The solution
➤ 17:20 How to get a conversion rate on Amazon?
➤ 21:03 What if Brand Analytics does not have data?
➤ 23:49 Before Amazon was not giving the seller’s data
➤ 24:45 Improving conversion rate
➤ 28:00 How AMZ Clever helps Amazon sellers?
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🔶About DANIEL FERNANDEZ

Daniel runs an Amazon marketing agency that specialized in PPC. An entrepreneur and expert in cross-border ecommerce, copyright, and marketing. Daniel has a wide-ranged skill set that is built on the foundation of getting products into the hands of the end-user.
As an extensive traveller, for both business and pleasure, Daniel has a global perspective and with his well-traveled knowledge understands the ins and outs of supply-chain logistics, international trade, and going from 0 to 1 for any type of product.

👉 Visit AMZ Clever here: www.amzclever.com
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🔶 LISETT LEES

Lisett started out in 2016 as an Amazon FBA store assistant and since then has been working daily with different Amazon FBA sellers. Years of experience as a store manager along with the mission of helping businesses run daily operations cost- and time efficiently has shaped her into a strategic partner for Amazon sellers. Today she helps to manage stores, product-related tasks, customer relations and the team while advising company owners to set their goals and strategy.
👉 Learn more about Lisett and how she helps Amazon businesses: http://lisettlees.com/
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🔶 AUGUSTAS KLIGYS

Known in the business simply as the “Amazon Summits Guy”, Augustas is committed to providing others with the opportunity to achieve success by offering powerfully informative expert sessions and guides to becoming a top Amazon seller. He has recorded over 400 sessions with Amazon industry leaders, experts and speakers. Augustas is also the founder of Orange Klik Company and the following in-person events for Amazon sellers: European Seller Conference, Seller Fest and PPC Congress.
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🔶 About ORANGE KLIK

Orange Klik connects Amazon FBA private label sellers with leading industry experts to help you turn your online business into a massive success. No matter if you are a beginner, still figuring out how to make money online, or an advanced Amazon seller with a strong experience in eCommerce, on this channel you will find up-to-date tips and expert recommendations for sellers of all levels of experience.
👉 Learn more about what we do: https://orangeklik.com/
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