CGI Car Secrets in Modern Automotive Marketing | Faruk Heplevent (The Scope) | VFX Podcast #37

The VFX Process Podcast #37 | Jamie chats with Faruk Heplevent, the brilliant mind behind The Scope, a CGI studio specialised in the automotive industry.
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Faruk began his journey as a globetrotting car photographer, capturing iconic images for the world's leading car brands, all on traditional film. However, faced with the rise of CGI, Faruk encountered a career crossroads. Undeterred, he founded The Scope, a CGI studio specialised in pure CG work of high-end imagery and film for the automotive industry, based in Hamburg, Germany. Creating jaw-droppingly realistic CGI car renders, The Scope have become a staple for high-end automotive product launches.

Faruk introduces us to Scope City, an innovative tool that revolutionises the industry by procedurally generating cities. This cutting-edge technology, powered by a combination of V-Ray 6, Maya, and Houdini software, enables clients to showcase their latest cars in meticulously crafted urban landscapes.

Dive deep into Faruk's past as a car photographer, as he unveils the painstaking process required to capture a single shot on film. Gain insights into the challenges that paved the way for his evolution into the world of CGI cars.

Don't miss Faruk's exclusive reveal of his top 5 tips for creating photo-realistic car renders. Whether you're a seasoned professional or an aspiring CG artist, these invaluable insights will elevate your craft to new heights!

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MUSIC: Motion Array - https://motionarray.com/
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⏰TIMECODES⏰
00:00 - INTRO TO FARUK
03:09 - BUILDING SCOPE CITY - PROCEDURAL CITY TOOL
09:12 - CLIENTS & PREVIS
11:33 - THE PAIN OF TRADITIONAL CAR PHOTOGRAPHY
14:59 - IS VIRTUT PRODUCTION AN OPTION?
17:50 - TOP 5 TIPS FOR PHOTO REALISTIC CAR RENDERS
20:34 - WAS PHOTOSHOP CONSIDERED AS CHEATING?
24:30 - WORK LIFE BALANCE
25:43 - REAL OR CGI? FARUK GETS TESTED
29:33 - FARUKS DREAM CAR
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This video is NOT sponsored. some product links are affiliate links which means if you buy something we will receive a small commission.
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