HDFC Bank's biggest brand differentiator revealed | Melt

Melt talks marketing's future in the banking sector with HDFC Bank’s Group Head, CMO and Head of Direct To Consumer Business, Ravi Santhanam! As an industry leader and major contributor to the growth of HDFC Bank, Santhanam shares how the bank stays relevant in this ever competitive market.

We talk all about marketing’s evolving role in the bank’s growth. He shares interesting insights on revenue marketing, customer experience, and how marketing helps in acquiring new customers and selling other relevant products to the old one’s.

Get to know how HDFC Bank maintains customer trust while staying true to its purpose? What customers expect from a bank? And what role does first-hand data play in a bank’s growth amidst many more?

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