Walkthrough: How To Do Content Gap Research With Ahrefs

While primarily known as an SEO tool for managing backlinks to your site (hence the name), Ahrefs is also useful for competitive analysis on the content side of strategy. Here’s how to use their Content Gap feature to find out the keywords your competitors’ websites index for that your website doesn’t — and what to do next.

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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"

By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.

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