Breaking down Gorilla 76’s paid social methodology with senior strategist Brendon Forrest

At any given moment, only 3% of your audience is ready to buy. And in the B2B world, it could be anywhere from two weeks to two years before the other 97% of your audience is ready to buy. Until then, you need to build trust, demonstrate expertise and stay top-of-mind. That way, when it’s time to get that new piece of equipment, they think of you.

But how do you do that?

With paid social media campaigns.

In this video, thinker & senior strategist Brendon Forrest covers:
• What paid social media campaigns are and why they’re a fundamental component of Gorilla 76’s marketing strategy
• How we create paid social campaigns, including what we look for while building your audience
• What targeted messaging is and how we build content around it
• The differences between organic social media content and paid social media content