How AI Transforms Content Recommendations to Elevate Online Experiences | Sprinklr

Netflix, Starbucks, Amazon and ASOS – how are these iconic brands using content recommendations to transform customer experiences online? From our favorite shows to the way we shop and consume advertisements, AI-powered content recommendations have become an integral part of our digital lives. In this video, AI-me, our very own social media maverick, takes you through the world of smart content recommendations.

AI-me, is our AI-generated avatar who’s been a game-changer, saving us time and money in production. Sure, expressions may not be her thing, but boy, does she bring the sass! Enjoy the video.

0:00 Introduction to AI content recommendation
0:41 How AI transforms content recommendations
0:54 AI-powered content recommendations in social media ads
1:48 How Starbucks uses AI to personalize its social media ads
2:20 AI content recommendations in email marketing
2:36 How ASOS uses AI in its email marketing
3:32 Personalizing shopping experiences with content recommendations
3:51 How Amazon uses AI for smart recommendations
4:23 How AI in content recommendations transforms online experiences
5:28 Summary of AI content recommendation use cases

What is AI content recommendation?
Have you wondered how Netflix knows just what shows you would like; how it’s possible for Instagram to read your mind, and how your favorite shopping portal seems to know your likes better than your bestie? Well, the common thread that runs between these use cases is content recommendations. In simple words, it’s machine learning-powered AI algorithms at play. These algorithms help these platforms tailor their content based on your interests, past behavior and purchases.

Role of AI in content recommendations:
AI-powered content recommendations with machine learning are proven to improve user engagement and customer experience. This way, AI can be used to recommend products, reshape interactions, and personalize online experiences like never before.

In this video, we illustrate the use cases of AI-content recommendations with 3 real-world examples. We delve into how Starbucks uses content recommendation systems to supercharge its loyalty program and then go on to see how ASOS, the fashion brand, personalizes its email marketing based on its users' preferences. We also explain how social media ads can be finely targeted using AI content recommendations and how Amazon’s product recommendations are powered by the same.

Did you like this video? Do give us a thumbs up. Want AI-me to break down any other AI in social media topic for you? Don’t hesitate to drop a comment below.

Resources:
*Download The State of Social Media Marketing in 2024 to to understand how 500 social media marketers across 12 countries are rethinking their strategies for 2024: https://www.sprinklr.com/resources/st....

*Learn how you can leverage AI in social media for your business on this page: https://www.sprinklr.com/products/soc...

*Here is our curated list of 9 best AI tools for social media content creation: https://www.sprinklr.com/blog/ai-soci....

*Wish to learn more about disruptions in the socialverse and how to take advantage of them for brand growth? Here’s advice from the best in the industry: https://www.sprinklr.com/blog/silver-....

*Also, check out this blog on the future of social media and the evolving role of AI here: https://www.sprinklr.com/blog/future-....

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Sprinklr is the leading enterprise company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City and with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung, and more than 50% of the Fortune 100. Learn more about Sprinklr at https://www.sprinklr.com/

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