From Advertising to Alehouses: Eric Slaymaker on Building and Evolving Wingers Alehouse

In this episode of Restrocast, Eric Slaymaker, the driving force behind Wingers Alehouse, shares his journey from the world of advertising to building a successful restaurant brand. With early roots in marketing for his father’s franchises, Eric developed a unique perspective on branding, which later inspired him to create Wingers.

Eric dives into Wingers’ evolution, explaining how he adapted the concept into the popular Alehouse model to meet changing market demands. His conversation covers the balancing act between franchisee autonomy and brand consistency, Wingers’ feedback systems, and the importance of training in ensuring quality.

Eric also reflects on leadership, sharing his commitment to sustainable growth and the continual effort to improve communication with his team.


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Eric Slaymaker-   / eric-slaymaker-98640331