Defining the Value in Your Value Proposition

Joe Wilson, Director of Business Development at Spongelab Interactive, discusses the different kinds of value your product may deliver to solve customer problems and provide specific benefits—and how these values shape your value proposition. | Part 2 of 3

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Entrepreneurship 101 is Canada’s largest live and online entrepreneurship course.

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MaRS Discovery District (@MaRSDD) in Toronto is the one of the world’s largest urban innovation hubs. MaRS supports promising young ventures tackling key societal challenges in the health, cleantech and ICT sectors. In addition to helping startups launch, grow and scale, the MaRS community is dedicated to cross-disciplinary collaboration, commercialization of discoveries and driving ideas to impact.