Скачать или смотреть Inside the 2026 Senior Living Marketing Survey Report (with Jodi Langhorst & Thomas Cloutier)

2026 Senior Living Marketing: Competition, Conversion & Intentional Growth

Senior living marketing is entering a new phase in 2026. It is not about louder campaigns. It is about smarter execution.

In this episode of The Move-In Senior Living Marketing Podcast, Larry Williams sits down with Jodi Langhorst and Thomas Cloutier to unpack insights from the 2026 Senior Living Marketing Survey.

What does the data reveal?

Competition is rising. Sales expectations are increasing. Budgets are under scrutiny. And operators must balance occupancy growth with operational alignment and ROI discipline.

In this conversation, we explore:

• Why competitive pressure is reshaping marketing strategy
• How intentional sales processes outperform volume tactics
• The real reason conversion is now more important than lead volume
• Why optimizing spend matters more than increasing spend
• The growing importance of sales and operations alignment
• How resident referrals and internal experience drive sustainable growth
• What marketing leaders must prepare for in 2026

If you are responsible for occupancy, resident experience, or senior living growth strategy, this episode delivers practical insight grounded in real-world leadership experience.

Chapters:

00:00 The 2026 Competitive Landscape
05:40 Differentiation in a Crowded Market
11:30 Elevating the Sales Experience
18:10 Marketing Tools and ROI Discipline
24:45 Aggregator Reliance and Lead Strategy
30:15 Brand Awareness vs Resident Retention
36:00 Optimizing Spend for 2026

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