Google Ads Audience Insights

Google Ads Audience Insights live in two areas in your Google Ads accounts. Both tools can be helpful to get a better understanding of who makes up your current audience targets as well as get ideas for new targeting options for future campaigns. This video will show you where both of the tools live and give you some examples of how we use them to get in front of a new audience.

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1:15 - Reviewing Audience Insights from the Insights Report in Google Ads
2:32 - Navigating to the Audience Insights Tool in the Audience Manager
3:15 - Reviewing Data in the Your Data Insights Tab
4:33 - Relevant Segments for Your Google Ads Audiences
5:54 - Taking Actions from the Relevant Segments Report
6:43 - How to Review Audience Insights for Other Audiences
8:44 - Analyzing Data for YouTube User or Customer List Audiences

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