Google Ads Custom Audience Segments

Google Ads Custom Segments are the combination of the old Custom Intent and Custom Affinity audiences. While in-market and affinity audiences have a lot of options, custom segments allow advertisers to get more specific on who they want to try and target.. This video will showcase how Custom Segments work. We'll cover the three inputs advertisers have to create Custom Segments. Then we'll go over a few of our favorite Custom Audiences to create. Last, we'll show how to implement the new Custom Segments into your ad group targeting.

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1:16 - A Short History on Custom Segments in Google Ads
1:44 - Finding the Google Ads Audience Manager
2:00 - Building Your First Custom Segment in Google Ads
3:52 - Targeting People Who Searched for Specific Terms on Google
6:16 - How Websites and Apps Can Influence Custom Segment Creations
8:26 - Reviewing Which Audiences Are In-Use and How to Edit Existing Audiences
8:56 - Ideas for Custom Segments You Might Want to Create For Your Accounts

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