What it takes come out stronger from a crisis / Lilli Graf / Ep

My daughter dared me to 15 meters free-fall...

I was on a climbing track with her, and this was one of the "attractions."

Of course, she had taken the plunge without shedding a sweat.

So, there I was standing on the edge, ready to take the jump, while everything in my body was screaming NO.

I hesitated, terrified... but backing out was not an option.

Especially not when a 10-year old girl is cheering dad on from the ground.

Sometimes, you just have to leap into the unknown and trust that things will turn out alright.

Our guest this week, Lilli Graf, also took a massive leap.

She left a safe job at a respected design agency to go independent and start her own business.

Why? Because she knew 'less bad' isn't good enough anymore when it comes to our climate crisis.

Her journey in the last few years has thrown up many challenges.

So, I wanted to know what kept her going, what she had learned so far, and what she would have done differently, looking back.

Of course, we also had to talk about what pushed her over the edge to make the leap in the first place.

This episode is about way more than climate solutions (though those are fascinating).

It's about YOU...

As service design professionals, we champion change.

We push our clients to step into the unknown.

But how often do we do that same?

I hope this honest and open conversation will inspire you to leap more often.

What fascinated me is how well Lilli's story shows the ripple effect of our choices. From childhood to career, it all connects.

What will your next ripple be?

Take care,
~ Marc

[ 1. GUIDE 📺 ]

00:00 Welcome to Episode 201
03:00 Who is Lilli
04:00 How Lilli learned about SD
05:15 Lightning Round
06:15 Community needs to reflect
11:15 Why Lilli needed to Step Back
13:30 Moving to the sustainability spectrum
19:30 World that's not going to be here
22:30 Black foot tribe
23:30 The responses / the results
28:00 Crisis to nature and to ourselves
32:00 How do I preserve this life?
38:00 What Imma Collective is doing
43:30 The biggest challenge
47:30 Do it with Joy and patience
49:00 The journey most proud of so far
50:00 One piece of advice
53:00 How to embark in this journey too

[ 2. LINKS 🔗 ]
* LinkedIn - https://www.linkedin.com/in/elisabeth...
* IMMA Collective - https://www.immacollective.com/
* Change by Design by Tim Brown (Book) - https://a.co/d/4BL5DN6
* Everyday Utopia: What 2,000 Years of Wild Experiments Can Teach Us About the Good Life by Kristen R. Ghodsee (Book) - https://a.co/d/eN28Nid

[ 3. NEXT STEP 💪 ]
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