Lenskart vs Titan: How Lenskart Defeated a TATA Brand | GrowthX Wireframe

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This is the first story in our new "Profitable Startups" series of the GrowthX Wireframe.

Lenskart started in 2010, when Titan Eye+ was already the biggest eyewear retail chain in the country. Fast forward 14 years, Lenskart is not only the industry leader with a 25% market share but is also doing 5X more sales than Titan's entire eyewear business.

Join us as we dive deep into the core insights Peyush Bansal, Lenskart's Founder, had about the nuanced Indian market 🧠

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Timestamps⬇️
00:00 - Intro
00:39 - How it all started
04:44 - Insight 1: Access & Distribution
09:44 - Insight 2: Affordability
12:00 - Insight 3: Awareness & Marketing
14:41 - Insight 4: Unit Economics