Defining Influencer Marketing Ft. Nadia Bubennikova, CBO and Co-founder, Famesters - Episode 3

Our latest episode explores the journey and insights of Nadia Bubennikova, CBO and Co-founder, Famesters, a leading influencer marketing agency. In the conversations, Nadia discusses the evolution of influencer marketing, Famesters’ strategies for successful campaigns, and the role of AI in improving processes. Alongside that, she highlights the significance of authenticity, data-driven assessment, and adaptability in the progressing influencer marketing sector.

Nadia also shares suggestions for the new professionals in the influencer marketing domain, emphasizing the need for continuous learning and staying competitive with industry practices.

Chapters:
0:00 - Introduction
0:58 - Meet Nadia Babankova
2:25 - Nadia’s Role at Famesters
3:45 - Successful Campaign Case Study
6:09 - Evaluating Campaign Effectiveness
8:15 - Role of AI in Influencer Marketing
10:32 - Team Management and Collaboration
12:40 - Current Trends in Influencer Marketing
14:38 - Overcoming Challenges in Scaling
16:28 - Advice for Aspiring Influencer Marketers
18:08 - Conclusion