Скачать или смотреть Technical considerations for international SEO

Jamie Alberico, SEO Product Owner at Arrow Electronics, discusses the important technical aspects which you need to consider when running an international website.

(00:19) There are a lot of things you need to consider in international SEO. What is the top key thing you would say to someone managing global SEO?

(01:02) A common challenge that people have is how to get the different parts of the business to work together and how to persuade other teams, who have got their own focus, to invest in SEO and help support the SEO effort. What tips do you have for that?

(01:53) What other fundamental tips do you have regarding international SEO on global websites, that if you do not get right, you are going to have real problems with?

(02:56) Another big challenge when you are working on multiple websites across various countries and search engines is how to keep on top of it all without it taking too much of your time.

(03:55) You mentioned accelerated mobile pages (AMP). That is something that has become very important and it is also worth mentioning that, when looking internationally, thinking about mobile is perhaps more crucial than when you are just targeting the US, for example. Why is that the case and what can people do to really improve their website speed on mobile?

(05:05) It is always a challenge, from an international perspective, if you are a company based in one market and trying to target many, that you are going to have a lot of competition both internationally and locally. Nevertheless, it is very important that you make your overseas customers feel like you really care about their market. You do not want them to feel as though they are simply a tag-on.

(05:54) A big challenge for e-commerce websites is translation, simply because of the vast quantities of products and the regular changes in products. How do you manage that, to make sure that it is up to date, relevant, localised and efficient?

(06:56) How do you check translations at scale to make sure the quality is good, without someone having to read every single piece of translated content?

(07:48) We mentioned earlier about there being different search engines; whilst Google is the biggest, it is not the only one. From an SEO perspective, what are the biggest things to be aware of when you are trying to get your website ranking in non-Google search engines like Yandex and Baidu?

(09:06) Do you have any final tips that we have not already covered that are absolutely key when doing international SEO?