Скачать или смотреть How and why to migrate to HTTPS | International SEO

Read Fili's guide to https here https://online.marketing/guide/https/ or visit http://bit.ly/2z8Gvzm to download our free guide to https in an international context.

Fili Wiese from Searchbrothers.com joins us to discuss https and why all businesses should ensure their websites are using it. He shares some of the common mistakes, as well as what to consider at each stage of the process – from planning to post-implementation.

His recommendations include testing everything on a development site before migration, monitoring log files on an on-going basis and where possible updating inbound links to the https url.

Another tip relates to http/2, and the fact that moving to http/2 at the same time https makes sense. http/2 is more related to site speed than security but it is more efficient to do both together.

He also gives specific advice relating to international websites, including ensuring hreflang annotations are updated and utilising Google Search Console to monitor sites by language, country or region.

While every site should consider moving, a good tip is to do an SEO audit before moving. As Google will recrawl a site when moving to https, making changes and fixing issues before migration will ensure that all improvements are picked up quickly.

Read Fili's guide to https here https://online.marketing/guide/https/ or visit http://bit.ly/2z8Gvzm to download our free guide to https in an international SEO context.