The Gioia Method for Grounded Theory (simply explained) 🔍

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Have you stumbled upon the Gioia Method while looking for a suitable research method?

Now you surely want to know if this approach is a fit for your qualitative study and how the method distinguishes itself from conventional Grounded Theory methods.

Great that you’re here! Because that’s exactly what you’re going to learn about in this video.

After learning where the Gioia Method originated and what its purpose is, I’ll explain to you how to use the Gioia Method in 5 steps.

After this video, you can immediately start to analyze your qualitative data and impress your supervisor.

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00:00 Intro
00:43 Where does the Gioia Method come from?
02:25 When should you use the Gioia Method?
03:11 #1 1st-Order Concepts
04:12 #2 2nd-Order Themes
05:27 #3 Aggregate Dimensions
05:55 #4 Form a Data Structure
06:52 #5 Develop a Grounded Theory Model
08:22 #6 Conclusion

The Gioia Method was named after Professor Dennis Gioia. In the 1990s, the management scholar began, along with various co-authors, to use Grounded Theory in his research.

Already in the 1960s, Glaser and Strauss had developed the Grounded Theory approach. However, it took time for it to establish itself in disciplines other than sociology.

Gioia and his co-authors consistently received the same feedback from the review panels of management journals:

The article is wonderfully written, and the theoretical value sounds promising, but how do we know whether this is truly a result based on your interview data or if you've just made it up?

The application of Grounded Theory was largely limited to researchers who, following the paradigm of interpretivism, sought to counteract the prevailing positivist paradigm, or in other words, the dominance of quantitative research.

These early Grounded Theory studies were fundamentally different compared to what quantitative researchers perceived as scientific.

And that was a problem.

Gioia responded by developing his own way of doing Grounded Theory.

What is now called the Gioia Method aims to address the poor reputation of qualitative research by introducing more rigor into the theory development process.

This video is about:

gioia method, gioia methodology explained, gioia methodology, grounded theory

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