Скачать или смотреть Retention Marketing Mistake: Why Low AOV Customers Are Worth More Than You Think

Retention marketing is more profitable than acquisition—but only if you stop ignoring low AOV customers. This ecommerce retention strategy mistake cost us thousands early on.

Early in my career, I poured budget into acquisition and ignored low-spending repeat customers. I assumed they weren't valuable and would churn anyway. That mindset is expensive.

Every customer in your CRM has potential—especially the low AOV cohort. Instead of chasing new customers, audit the ones you already have and build a simple, personalized retention flow that educates them on your full product ecosystem.

Retention is often easier and more profitable than acquisition, but only if you stop labeling customers as low value.

📊 ACTION STEPS:

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