Brand Archetypes Fundamentals | 12 Examples for 2022

Knowing your brand archetype is a key step towards crafting a brand identity your audience can connect with. In this video, we're going over all 12 brand archetypes so you can find yours, then start creating content that resonates. Get started with Visme: http://visme.co/

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The greatest brands in the world have clearly defined archetypes that are reflected in each and every aspect of their visual design, messaging, tone of voice and products.

In this video, we're going to see all the 12 archetypes by Carl Jung, along with useful examples for each archetype. This way, you'll know how to apply the principles in your brand strategy and integrate them into your brand identity.

Do any of these sound like the vision and messaging you're going for? Try out your favorite archetype and allow it to guide your brand voice and marketing messaging.

To learn even more about brand archetypes, check out the blog post version of this video: https://visme.co/blog/brand-archetypes/