Connect with Gen Z | A Cocktail Bar's Journey to Capturing Their Attention

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In this presentation from Bar Convent Brooklyn, Jake Hodas, the Co-Owner of Lullaby, discusses how the beverage alcohol industry can connect with legal drinking-age consumers from Gen Z. Jake emphasizes how promoting an experience can capture the attention of the next generation of imbibers.

He also dives into Lullaby's unique approach to social media marketing, focusing on the guest experience and authenticity to connect with Gen Z, and highlights the importance of preserving the human touch in the hospitality industry.

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Park Street is a technology-enabled services company that helps emerging and established alcoholic beverage suppliers and brand owners cost-effectively and securely scale and manage their businesses. Areas of expertise include regulatory compliance, freight and logistics, importing and distribution, order fulfillment, accounting, HR and benefits management, working capital, information and data management, systems development, systems integration, and more.

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