Copywriting Conference 2013: Andy Maslen · Why the cutting edge has a bone handle

Why the cutting edge has a bone handle: the age-old direct marketing secrets that still work today
Andy Maslen, introduced by Tom Albrighton of the Professional Copywriters' Network

ABOUT THE CONFERENCE

The first Professional Copywriters' Network Conference was held on 11 October 2013 at Haberdashers' Hall, London.

Over 150 writers and marketers attended to hear four high-profile speakers, attend breakout training sessions and network.

The headline speakers were Dave Trott, Andy Maslen, Dee Blick and Graeme Archer (all featured in separate videos).

To learn more or join the PCN, please visit http://www.procopywriters.co.uk

ABOUT ANDY MASLEN

Andy Maslen has been persuading people to feel, think and do things differently just by writing to them since 1986. Before that he worked in sales, doing it face-to-face.

He is a lifetime Fellow of the Institute of Direct Marketing and Managing Director of copywriting agency Sunfish, specialising in direct response and digital content. Andy also runs The Andy Maslen Copywriting Academy,a web-based learning centre for copywriters. He writes and speaks regularly on copywriting and is a best-selling author.

Andy has spoken at events including Customer Direct 2012 for the Professional Publishers Association, Words That Sell and Who Needs Copywriters?

He is the author of Write to Sell: the Ultimate Guide to Great Copywriting; 100 Great Copywriting Ideas: from Leading Companies Around the World; The Copywriting Sourcebook: How to Write Better Copy, Faster -- For Everything from Ads to Websites, and Write Copy, Make Money: How to Build Your Own Successful Freelance Copywriting Business, all published by Marshall Cavendish.

http://www.sunfish.co.uk
http://www.copywritingacademy.co.uk
http://www.amazon.co.uk/Andy-Maslen/e...