How to Increase Visibility and Direct Revenue: Key Trends & Strategies

Hi, welcome to another Expert Insights discussion

Today we explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings.

We dig into how powering up your hotel website and booking engine, aligning marketing efforts with revenue priorities and automating these strategies can truly increase conversion.

Finally looking at the value of consumer engagement and personalisation through better matched offerings.

To share their insights and bring this topic to life are:

🔴 Cristina Blaj, consultant and Brand Ambassdor for Userguest (https://bit.ly/3J81r94) and CEO of Open Revenue Consulting.
🔴 Sam Weston, Marketing Director for 80 Days

All of these thoughts and views are supported by 80 Days Hotel Marketing Trends report which highlights 11 key findings and Userguests RevMarketing Cerftification Course which is focused on higher conversions from your direct channel.

Click here to access the free 80 Days Report
(https://bit.ly/3V63zGl)

Click here to enrol for free on the RevMarketing Certification Course (https://bit.ly/3RqhSFq)

Really hope you enjoy the conversation

NB: Userguest are one of our Expert Partners (https://bit.ly/32FLILD)

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🎥 We have broken the video down into a timeline:
00:00 Video Introduction
01:55 Guest introductions
03:32 Topics we'll cover
04:02 Traffic and Conversion State of Play
09:07 Main Conversion Challenges - Common Struggles Hotels Face
13:10 Booking Behaviour Analysis
18:54 80 Days 11 Trends Report - Trend Example: Image is Everything
24:55 Client Example
26:14 How can we utilise image and social media in an ecommerce strategy
30:44 80 Days 11 Trends Report - Trend Example: The Shape of Search
33:36 New world of search - Search Generative Experience (SGE)
35:04 Illustrative example of SGE
37:58 Do you need to change approach to SEO
40:10 How to use booking intention and search behaviour
42:25 80 Days 11 Trends Report - Trend Example: Hunger Games
47:19 80 Days 11 Trends Report - Trend Example: Sustainability
52:27 Resources - RevMarketing Course, 80 Days Trend Report and Benchmarking
54:38 Summary and Final Thoughts
57:33 More videos and subscribe