I Wish I Knew This When I Started: Logo Design Pt. 2

How to overcome the imposter syndrome as a creative. Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little?

This is the conclusion of my conversation with Ben Burns.

Find MrBenBurns here:
  / mrbenburns  
   / mrbenburns  

Annotations:
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0:53 Q: What would you say to the younger version of yourself working on Odesk?
2:48 Three crucial things every small to medium size business needs to have
4:12 Think about the pain points of the potential clients that can actually afford your services
5:04 Turn client pain points into a shareable piece of valuable content to promote your services
7:00 Guide clients through the best future applications of their logo
7:33 Designers excel because they make things appear to be of higher quality and more valuable than they are.
9:04 Move into a higher market: people refer other clients who are like themselves
10:14 How valuable you are is an issue of supply and demand
10:58 Gain the confidence to charge more money
12:41 Alot of designers suffer from imposter syndrome
16:19 If you've had success and people are heaping praise on you for your work, start doubling and raising your prices.


Subscribe to Mr. Ben Burns YouTube channel:
   / benjaminaldenburns  

AIGA Pricing Guide + Ethics:
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The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely
Show Open– designed by William VanSkaik, animated by Bara Kwon
Intro Theme Song– Adam Sanborne www.adamsanborne.com
Annotations– Isaiah Nwukor

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