[Customer Loyalty Minutes] The Power of Experiential Marketing

Today the idea that marketing should be heavily invested in the #experience customers have is more relevant than ever. Zsuzsa Kecsmar, CMO and Co-founder of #Antavo, sat down to discuss this subject with Bernd Schmitt, who is a world authority in customer experience and the one who coined the term #ExperientialMarketing.

To give you the cliffnotes, a great customer experience depends on 3 pillars:
- Deliver great touchpoints
- Make sure all of these touchpoins are in harmony
- Be innovative and stay relevant for customers

In this article you’ll find a detailed explanation of the three pillars of experiential marketing, complete with industry examples: https://antavo.com/what-is-experienti...

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